Two of the Gaza Strip’s most pressing challenges are a blockade-induced shortage of both electricity and building materials. And, in this conservative, patriarchal society, it’s a young, female engineer who is tackling both.
Twenty-four-year-old Majd al-Mashharawi, a 2016 graduate in civil engineering, first figured out how to turn ash and rubble—of which Gaza has a lot—into a material she calls “Green Cake” that can replace cement. Now, she is turning her attention to renewable energy technologies, starting with a solar kit named SunBox. Now in the piloting phase, SunBox is, she says, the first off-the-grid solar kit in Gaza.
“Gaza has an extreme shortage of electricity—receiving just three to six hours a day. But the entire Middle East suffers from a lack of sufficient electricity,” Mashharawi says. “This severely affects both quality of life and opportunity for economic growth. But the region has a resource that can be harnessed—an average of 320 days of sunshine a year, making solar energy an ideal source of electricity production.”
Mashharawi researched solar options in use in Africa and India, where electricity outages also are common. However, she ended up turning to China for the most applicable solution. Her SunBox product is a small solar energy collection kit she imports, modifies to accommodate local electrical outlets and voltage and sells for US$355—a price her market research shows is affordable to most households. (She hopes to partner with microfinance businesses for those families who need to pay in installments.) The kit generates 1,000 watts of electricity—enough to power four lamps, two laptops, two phones, an internet router and a TV/fan/small refrigerator for a full day, before needing a “refresh” (using either the sun or the electrical grid, when available).
If the Gaza launch goes well, Mashharawi is already dreaming of expanding into other markets—West Bank refugee camps, Syrians in Jordan and off-grid Bedouin communities throughout the Middle East (perhaps the largest of the populations, at an estimated 3.2 million).
Mashharawi attributes her entrepreneurial spirit to her 11th grade math teacher.
"He forced us to find a way to solve math assignments on our own—rather than simply memorizing the formulas. It was the first and most difficult challenge of my life," she recalls.
This led Mashharawi to spend her entire, three-month summer holiday figuring out the "why" behind the answers so she could compile a booklet to distribute to other students. Mashharawi considers this her first startup.
“I didn't know how to change it into a business, however,” she laughs. “I was young and unaware of how businesses work.”