Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI), April 6, 2022

PUMA enacted swift measures to hold Russia accountable for its illegal weeks-long military invasion of Ukraine. Yet PUMA has been hiding behind the flimsy excuse of not getting involved in politics for years now to justify its ongoing support for Israel’s decades-long apartheid regime. Take action now to call out PUMA’s hypocrisy. 

Hypocrisy.

That’s the only way to describe PUMA’s actions.

PUMA enacted swift measures to hold Russia accountable for its illegal weeks-long military invasion of Ukraine. PUMA first ended a sponsorship contract with the Russian Basketball Federation and subsequently suspended its operations in Russia.

Yet PUMA has been hiding behind the flimsy excuse of not getting involved in politics for years now to justify its ongoing support for Israel’s decades-long apartheid regime.

Never has PUMA’s “we don’t do politics” excuse fallen flatter. Never has its hypocrisy been more exposed.

Tell PUMA: No more hypocrisy. End support for Israeli apartheid now. 
    

Puma continues to maintain its sponsorship contract with the Israel Football Association, which governs and advocates on behalf of teams in illegal settlements forcing Indigenous Palestinians off their land in the occupied Palestinian territory.

More than 200 Palestinian sports teams have called on PUMA to end its support for Israel’s military occupation. According to a leaked PUMA memo, an increasing number of PUMA’s own business partners and ambassadors are raising ethical concerns.

Take action now to call out PUMA’s hypocrisy.

Hey PUMA, now that you “do politics,” stop supporting illegal Israeli settlements
  

PUMA should take action now to end its complicity in oppression and suffering everywhere. Selective action is just another stain on its tarnished image.

In solidarity,
Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI)

ps: We’re planning actions ahead of the PUMA shareholders meeting in early May. Mark your calendars and please get in touch if your group would like to join.

The nonviolent BDS movement for freedom, justice and equality is supported by the absolute majority in Palestinian society. BDS rejects all forms of racism and racial discrimination.