The men’s World Cup starts in just a few days.
The world will turn its attention to the largest sporting event on the planet.
Major sporting events, organized by corrupt sports governing bodies and fed with dirty sponsorship money, are often used in an attempt to mask human rights abuses or push through unpopular policies.
Let’s turn that on its head.
As social movements across the world take advantage of the visibility of the men’s World Cup to call for justice for all, let’s shine a spotlight on Palestinian rights and on companies complicit in Israeli apartheid.
Throughout the men’s World Cup, let’s keep the attention on Palestinian rights and call out the complicity of sporting bodies and companies like FIFA and PUMA in Israeli apartheid. Make sure the Palestinian flag is flying high. Hang it alongside the flags of teams you support and share it on social media.
Remind fans to #BoycottPUMA over its sponsorship of the Israel Football Association, which governs over and advocates to maintain teams in illegal Israeli settlements on stolen Palestinian land.
Take action: Love Football. Hate Apartheid.
Stay tuned for more actions throughout the men’s 2022 World Cup.
The nonviolent BDS movement for freedom, justice and equality is supported by the absolute majority in Palestinian society. BDS rejects all forms of racism and racial discrimination.
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