Things Go Better With Rights
ZAHI KHOURI
Wall Street Journal
September 30, 2006; Page A8
In 1995, I moved from a comfortable life in America to Ramallah, Palestine, to invest in the most American of businesses there. I was instrumental in bringing Coca-Cola to the Middle East in the early 1980s; after the Oslo Peace Accords were signed I decided to launch the Coke franchise in the West Bank and Gaza.
Over the last decade, the business has grown. Today, Coca-Cola employs hundreds of Palestinians and sells 10 million cases of Coke a year.
As a Palestinian American, this was more than a moneymaking venture. Each gleaming bottle, with that red Coca-Cola swirl in both Arabic and English, would be a miniature ambassador from America . And each potential investor who saw that Coke was successful might decide to invest as well. It seemed the perfect strategy: to promote American interests while helping to build an economy that could serve as the foundation of a viable, independent Palestinian state.
Following the peace accords, scores of other Palestinian Americans moved to the West Bank and Gaza. Professors came to teach at universities. Doctors came to help modernize the healthcare system and treat patients. Artists came to exhibit and perform. Other business professionals came to invest, modernize the economy and create jobs. Each, in their way, wanted to help build an independent Palestine. Each served as the real ambassadors of America, so different from the American-made Apache helicopters and F-16 fighter jets Israel uses to rain destruction on the Palestinian economy, cities and villages.

